Consulting

You do want to know if the project you are planning will work…don't you? Your realistic education in entering the vacation ownership industry is our business.

Your big question is:...

Will you open with a dramatic sales launch, an effective increasing ramp-up of marketing operations or will you stumble for years trying to find the magic combination? 

It's up to you!


Our Internet Minivacation Program delivers fully qualified, legally compliant sales guests for a fixed, "Per Tour" cost.

Some of our clients are experiencing significantly high tour efficiencies with our guests. 

Call us at (760)779-9960 today with any questions and a free quotation.

Developer Orientation

Pre-Launch Marketing and Sales Guidance

Product Design for Sales Impact

Market Area Analysis

Market Mix Design and Development

Marketing Pro Forma

Start-Up Phase Consulting

Sales Velocity Planning

Marketing Risk Management

Data Systems Planning

Re-Start Consulting

Resort Opportunities ™ identifies the conditions in the marketplace that will impact your sales velocity long before you spend a single dollar on marketing or sales. You deserve to have the real picture. You can! Call us!

Since we are marketers as well as consultants, our knowledge is current and indispensable. We know and can communicate, the necessary stages of growth you will experience as you enter, or re-enter this industry. We will walk you through them, if necessary. There is no reason to fly blind. Why start up twice? Call us before your architectural plans are final, and we'll save you time and money.

You need answers that make sense…and dollars. We'll save you hundreds of thousands, if not millions, as well as years in market development and penetration!

If you don't have solid, realistic, achievable answers to these questions, down to specific program details, you definitely need us:




 

  • Where will your prospects come from?

  • Where will your sales come from?

  • How should you budget and manage risk?

  • What is the appropriate marketing mix for your project?

  • How well does your product and use plan match your market?

  • Does a ramp-up or event launch work best for your situation?

  • How do you recruit the talent you need?



Developer Orientation

Let us introduce you to the specific professional sales and marketing concepts, practices and processes unique to our industry. With over twenty years in vacation ownership sales and marketing,
Resort Opportunities™ brings you up to speed in the shortest time, while managing the inherent risks of your specific situation and any new enterprise. 

Pre-Launch Marketing and Sales Guidance
Many aspects of your initial project plan impact the marketability and sales of your resort. Resort Opportunities™ identifies these to maximize your time and human resources as you move through the Pre-Launch Phase and implement your Sales and Marketing Plan.

Product Design for Sales Impact
We make sure that your design concepts, both physical product and use plan, are attractive to the marketplace and salable. We will help base you architectural decisions on solid estimates of sales performance and market penetration, not just ballpark guesses or intuition alone.

Market Area Analysis
Resort Opportunities™ will make sure that your project and use plan are structured to reach sell-out within reasonable statistical probabilities derived from the marketplace you are entering. We will identify the characteristics of your market area that relate to your success and guide you to choices to maximize market penetration and sales velocity. We go beyond the norm of project "feasibility studies". We tackle the job of making it work. You get real answers you need in time to make credible and profitable decisions.

Market Mix Design and Development
Every area and resort project has unique characteristics that influence the specific marketing programs you should select and concentrate your resources toward. Most areas require a blend of Day Tours and Minivacation Guests, a blend of OPC (Exhibit Marketing), Direct Mail, Telemarketing, Advertising and Internet Promotions. Each of these promotions works best in specific areas with certain calls to action and premiums programs. We identify and implement an appropriate mix matching your financial and time constraints, sales velocity and profitability needs.

Marketing Pro Forma
Your marketing plan takes its guidance from a specific pro forma of the cash flow requirements that your market area, and marketing mix dictate. Resort Opportunities™ develops this essential financial plan to match your goals and conditions.

Start-Up Phase Consulting
Resort Opportunities™ guides you through the particular events that transpire between the time you gain your development entitlements and reach your first milestones after being open and running for marketing and sales. Launching a project is much different that managing the day-to-day operations over a period of years. We get you up and running.

Sales Velocity Planning
Resort Opportunities™ identifies and resolves sales velocity issues critical to your success at the earliest moments of planning. As projects and markets are different, your specific circumstances should lead you to conclusions about how to "go to market" and how quickly to push or expect your sales velocity to grow. Being overly cautious leads to a ramp-up that can strain over human resource and staffing issues. Being overly aggressive leads to excessive sales and marketing costs in the initial phases of the project

Marketing Risk Management
Don't hit an iceberg! Opportunities™ helps you avoid marketing risks. You can only see what's on the surface. Plan your new project with a vigilant eye toward the identifiable sales and marketing planning issues. Our planning and consulting will identify essential risk factors lying below the surface well in time to allow you to adapt to them and avoid them.

Data Systems Planning
Resort Opportunities™ helps you select the right systems for your enterprise. Our marketing success relies on excellent data systems for tracking every aspect of prospect, program, personnel and premium activity. Resort Opportunities™ designs the data structures unique to your project that are not included in your system purchase. Resort Opportunities™ can plan your systems rollout to maximize the value of early prospect contacts by insuring that your data collection systems are ready well in advance of launch day.

Re-Start Consulting
If you are already in operations and your sales and marketing is not performing as estimated, we provide on-going marketing and sales consulting. Poor performance may be the result of very simple and identifiable factors that our trained eyes can spot like a hawk's. It may be lack of planning, poor pre-planning decisions, excessive project constraints, personnel issues or ineffective implementation of a well-conceived game plan. We spot the difficulty and respond appropriately with consulting, training, recruiting or tackling the project ourselves.

Call us now, and there is no reason to guess!


CONTACT US


resort opportunities, p.o. box 563 palm desert, ca 92261, (760)779-9960 voice, (760) 773-2631 fax
© copyright 2002, Resort Opportunities ™, all rights reserved